Syndicate Your Inventory & Specials
Keep Your Car Buyers Informed
You may be asking yourself, "What is an RSS feed and why do I need it?" RSS stands for Really Simple Syndication, and is used in FUSION™ Websites to keep car buyers updated when Inventory, Specials, and Incentives change. These pages have RSS feeds enabled so if your customers don't find exactly what they are looking for, then they can simply subscribe to the RSS feed for your site and when the inventory or specials are updated they will be notified automatically. This is one of many Web 2.0 best practices we follow to keep your car buyers coming back for more.
Streamline Communication Channels
An RSS feed provides a direct line of communication between the car dealer and the car buyer. Once your customer opts in to this feed, they begin to receive the content that can be compiled according to the consumer's choices making this much more effective than a typical email blast or newsletter. This is also a great supplemental communication method that doesn't burden the dealership with having to maintain lists or follow strict privacy guidelines.
Improving Customer Relations
Having an RSS feed built in to your website is an easy way to get your message out to your customers and entice them to come back to your site. Because your customer is subscribing to the feed, they don't feel as if you are pushing your content on to them. Without an RSS feed, your customers have to remember to come to your site and see if they find anything new. If you provide an RSS feed for them, they can get updates almost as soon as they happen.